Boston Globe leads on tailored content

Did you know Editing the Herald is back? It is and James is as incisive and witty as ever. Easily the funniest blog in New Zealand.

This isn’t about one of his posts though, sampling them doesn’t do them justice. Instead, it’s a hilarious clip from The Onion that his blog put me on to. In New Zealand, the newspapers still pretend their readership is rising despite the fact they print 62,000 fewer copies a day than two years ago. In the US, The Onion reckons things have gone a bit further.


Boston Globe Tailors Print Edition For Three Remaining Subscribers

2 comments on “Boston Globe leads on tailored content”

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  1. 1

    I guess that the readership of the Herald must be all members of Act or National Party? That explains it!

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