When scaremongering becomes self-parody

According to English, in a revealing Q+A interview, Labour wants to “slaughter the dairy herd” and “depopulate the cities”. Why is he such a scared little man? Why doesn’t National have the confidence to run a positive campaign on its policies?

Revising Nats’ nasty joggers ad

National’s nasty joggers campaign ad captures the essence of the party nicely, ignoring and making fun of those in need of help, running away from problems. But in light of the recent poll-quake it is in serious need of revision…

Key goes negative

John Key has gone hard negative, with his rants about North Korea and communism, and now an attack on the Greens. Negative is where you go when you don’t have a positive story to tell the electorate. I wonder if the Nats’ internal polling has got Key spooked…

Banks desperate

As it goes down to the wire in Auckland, John Banks’ desperation is on full display.  It’s not a pretty sight.  Banks seem to have nothing to offer but negative campaigning, personal attacks, and South Auckland dogwhistles.  He deserves to lose.