Cameron least popular UK party leader

David Cameron is now Britain’s least popular party leader, according to the latest Guardian/ICM poll published today.

It suggests Mr Cameron’s efforts to revive Conservative fortunes are suffering in the face of recovering respect for Labour as a party of government.

I wonder if this is a sign of things to come for John Key who’s modeled himself on Cameron…

Meanwhile Gordon Brown’s still enjoying good support. UK Labour have just taken on Saatchi & Saatchi – the pitch that won them the contract is below.

Here’s the full article.

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