Good message – good messaging
messaging
Communication upgrade needed
David Cunliffe badly needs a new stump speech. On Thursday in Whanganui I heard him depress a large and sympathetic audience for ten minutes with tales of national woe, then promise a positive campaign but give no details. It is good to know that a positive campaign is proposed. Labour has promised an economic upgrade; it also needs a communications upgrade, and besides being positive it must be relevant. That could shift the polls.
Lost in translation
Dear Labour I’ll be the first to admit that sometimes my attention span isn’t the greatest. Between Twitter and Facebook and texting it’s […]