1. Anat Shenker-Osorio on the creation of left metaphors

    Communications Anat Shenker-Osorio has some simple messages for Labour in its quest for Government.  The left’s strongest advantage is its care for people rather than the economy and the message that will resonate is a positive one emphasising the care of people and the environment.

  2. Which animal does Labour resemble?

    In the United States Republicans have been compared to Apex Predators and Democrats to a deer in headlights. Which animal does Labour resemble and which animal should it aspire to resemble?

  3. How To Get There: New Years Day edition

    It’s tempting to think of the 2020s as the do or die decade, but deep, abiding, life affirming change will come from framing that also makes people feel good.

  4. The power of positive campaigning

    With the 2020 election just round the corner and recent complaints about the left’s treatment of the #TurnArdern campaign it is a perfect time to think about the importance of language and positive uplifting campaign themes.

  5. Marama Davidson’s campaign launch – Boots Theory

    Stephanie Rodgers’ progressive communications analysis of how Marama Davidson is hitting all the right notes.

  6. Lefty book reviews: Don’t Buy It

    Cross-posted from Boots Theory. Where to start with Anat Shenker-Osorio’s Don’t Buy It: The Trouble With Talking Nonsense About The Economy? This review […]

  7. Boots Theory: Move left to win? Move left to win!

    Boots Theory on the American Working Families Charter, how they are trying to move the Democratic Party to the left, and possible lessons for New Zealand.

  8. Helen Kelly’s speech to the CTU Conference

    Speech notes from Helen Kelly’s address to the CTU Conference given today where she talks about the importance of the union movement and some of the achievements she has been involved in over the past few years.